Global Market Research Services Market Key Opportunities And Strategies For 2022-2031
The Business Research Company’s Market Research Services Market 2022 – Opportunities And Strategies – Global Forecast To 2030
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The Business Research Company’s “Market Research Services Global Market Report 2022” forecasts the market research services market share to reach a value of $74.4 billion in 2020, having increased at a compound annual growth rate (CAGR) of 1.7% since 2015. The global market research services market size is expected to grow from $74.4 billion in 2020 to $91.3 billion in 2025 at a rate of 4.2%. The global market research services market size is then expected to grow at a CAGR of 4.0% from 2025 and reach $111.3 billion in 2030.
The market research services market growth is expected to benefit from rising focus on customer satisfaction and experience surveys. The rise of competition among companies is forcing them to find new ways to retain their customers and attract new ones
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Market Research Services Market Trends
Market research companies are increasingly using advanced research technologies such as eye-tracking technology to generate consumer insights. Marketing research and analysis services companies are increasingly focusing on scrutinizing the emotional connection of customers with products. Market researchers are collecting and analyzing unconscious reactions of the customers’ brain through neuromarketing tools, such as emotion measurement, eye tracking, and other implicit priming tests. Eye-tracking technology is helpful for gauging consumer reaction towards products, without any bias or errors. This technology is used in studying consumer behavior during shopping, where researchers can capture actual reaction and time spent gazing at a particular product or a group, which allows researchers to provide unbiased insights
Market Research Services Market Overview
The market research services market consists of the sales of market research services and related goods by entities (organizations, sole traders, and partnerships) that plan, develop, create, and manage activities for studying and analyzing markets according to the end user’s need. Market research establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market research companies provide data, data analysis and consumer analysis based on the end user’s need through primary and secondary research. The data often contains both qualitative and quantitative information and can be tailored to meet the client’s needs. Market research firms offer both standard products, such as general market reports and market sizing data, as well as customized solutions as part of their offerings.
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Market Research Services Global Market Report 2022 from TBRC covers the following information:
Market Segmentation
• By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
• By End Use Industry: FMCG, Media, Healthcare and Life Science, Professional Services, Others
• By Geography: North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America holds the largest share in the market.
Market Size Data
• Forecast period: Historical and Future
• By region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
• By countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Major market players such as Nielsen Holdings Inc, IQVIA Holdings Inc, Gartner, Kantar Group, Ipsos Group S.A.
Trends, opportunities, strategies and so much more.
Market Research Services Global Market Report 2022 is one of The Business Research Company’s comprehensive reports that provides market research services market analysis and in-depth market research services market research. The market report analyzes market research services market size, market research services global market segments, market research services global market growth drivers, market research services market growth across geographies, and market research services market competitors’ revenues and market positioning. The report enables you to gain insights on opportunities and strategies, as well as identify countries and segments with the highest growth potential.
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About The Business Research Company
The Business Research Company has published over 3000 industry reports, covering over 3000 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets.
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