Taradel Survey: Direct Mail & Facebook Ads Deliver Highest ROI as SMBs Embrace Multichannel Marketing

Taradel’s Small Business Marketing Survey offers valuable insights into marketing tactics, challenges, goals, preferences, and overall campaign efficacy.

RICHMOND, VIRGINIA, USA, August 15, 2023/EINPresswire.com/ — Today, Taradel LLC, a leading martech firm, unveiled intriguing results from its 2023 Small Business Marketing Survey, an annual survey conducted since 2018. The survey points to a significant shift in SMBs towards data-driven, multichannel marketing strategies, with direct mail and Facebook emerging as ROI champions.

The survey’s participants included 218 small business professionals and advertisers, whose feedback was compiled to gather valuable insights into marketing tactics, challenges, goals, preferences, and overall campaign efficacy. Significantly, 88% of those surveyed identified as the primary decision-makers in their companies, with 68% holding the title of owner or founder.

“By using direct mail and digital ads together, brands can create a high-frequency, high-impact marketing strategy that leads to more visibility, customer engagement, and optimal ROI,” says Taradel CEO, Jim Fitzgerald.

The results of this year’s survey show that as small businesses continue to bounce back from pandemic-related challenges, they are now focusing on two primary marketing goals: lead generation and increasing sales.

Moreover, a standout discovery from this survey is the rising adoption of multichannel marketing efforts among small businesses. In fact, 76% of respondents report using at least two marketing channels in order to reach their goals – with Facebook (69%), email (66%), and direct mail (60%) being the most frequently utilized channels. Just 12% of respondents say they rely on a single marketing channel – down from 24% in last year’s survey – showing a remarkable year-over-year rise in the adoption of multichannel approaches.

Other key results
– 82% of direct mail advertisers plan to increase or maintain usage
– 94% plan to increase or maintain digital marketing investment
– Facebook and direct mail are the top revenue drivers (excluding referrals)
– 77% spend less than $2,500 per month on marketing
– SMBs biggest “paint point” when executing marketing strategies is audience targeting
– 71% reported that access to ad performance tracking is extremely important

Download your free copy of Taradel’s 2023 Small Business Marketing Survey Report.

About Taradel
Launched in 2003 by Founder and CEO, Jim Fitzgerald, Taradel has helped 20,000+ organizations successfully deliver over 1 billion pieces of direct mail and 500M+ digital ad impressions. Taradel’s mission is to empower businesses by making multichannel marketing easy, affordable, and effective. To learn more visit https://www.taradel.com/

Riley Bragg
Taradel LLC
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