Research Confirms Links Between Cyber Attacks, Consumer Purchasing and Brand Loyalty
Research Confirms Links Between Cyber Attacks, Consumer Purchasing and Brand Loyalty
New research has found that while most consumers are taking necessary security precautions to protect their online accounts, businesses may not be doing enough to protect their information â inadvertently driving sales to competitors that can.Â
Research Confirms Links Between Cyber Attacks, Consumer Purchasing and Brand Loyalty
Hugh Taylor
Hugh Taylor is a Certified Information Security Manager (CISM). In addition to editing Journal of Cyber Policy, he writes about cybersecurity, compliance and enterprise technology for such clients as Microsoft, IBM, SAP, HPE, Oracle, Google and Advanced Micro Devices. Prior to launching his freelance writing career, he served in executive roles at Microsoft, IBM and several venture-backed technology startups.