Parks Associates: 68% of SMBs are Concerned About Cybersecurity Vulnerabilities at Their Business Locations

Industry webinar featuring Comcast and Irdeto examines the changing landscape for and new opportunities for data security and network management solutions


DALLAS, Nov. 16, 2020 /PRNewswire/ — Parks Associates research finds that 68% of US SMBs are concerned about cybersecurity vulnerabilities at their business locations and 37% are likely to purchase data security services in the next six months. The research firm will host the complimentary webinar “Value-Added Services for the SMB Segment,” sponsored by Irdeto, on November 17 at 11 am CT, to examine the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-Fi networks and connected technologies.

“The connected device landscape for SMBs has been steadily growing and becoming more complicated. It’s not just computers, servers, printers, and cash registers anymore – more SMBs now have access control devices, cameras, thermostats, lighting, signage, and more. Moreover, employees are working at home in unprecedented numbers, opening new vulnerabilities to a company’s network,” said Jennifer Kent, Senior Director, Parks Associates. “As SMBs realign with the new demands in our workforce, they are looking for solutions that can secure their networks. ISPs have an opportunity to step up here and deliver new and important value-added services to their commercial clients.”

Moderated by Jennifer Kent of Parks Associates, this webinar features the following panelists:

The webinar will address how next-generation data security, smart networking products, and Wi-Fi management tools can deliver peace of mind to SMB owners and greater control over their businesses. Speakers share strategies for ISPs to monetize these needs through new VAS offerings that align with these SMB needs.

The webinar features the following topics:

  • New operational and device/service needs for SMBs, including demand for Wi-Fi management solutions
  • Trajectory of the connected device landscape for SMBs, including current usage of access control devices, cameras, security systems, smart thermostats, smart lighting, connected TVs, and more
  • Demand for data security and networking monitoring products
  • Strategies to educate SMBs on what solutions are available to them
  • Tools to extend SMB security and network management solutions to offsite/work-at-home employees

To request data or an interview, please contact Rosey Ulpino at, 972.996.0233. Go to to register.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Rosimely Ulpino
Parks Associates