Overcoming Content Challenges: Zeta Global’s Strategic Shift with nDash

Zeta Global improves content strategy and efficiency with nDash, doubling output and reducing contractor payment terms from 60 to 30 days.

CONCORD, MA, USA, June 6, 2024 /EINPresswire.com/ — Zeta Global, a data-driven marketing technology company known for helping businesses acquire, retain, and grow their customer base, has successfully optimized its content strategy and execution by collaborating with nDash. This collaboration marks a significant milestone in addressing Zeta Global’s content creation and operational challenges, enabling them to scale their content efforts effectively.

Core Challenges: Resource Allocation and Operational Efficiency

Zeta Global’s Senior Director of Product Marketing and Content Strategy, Dan McDermott, faced considerable challenges in managing the company’s content creation processes. Despite having a dedicated content team, the demands of producing specialized content across various business units were overwhelming. Additionally, the administrative burden of managing contractor payments was consuming valuable time that could be better spent on strategic initiatives.

“As we grow, the scope of our content needs also expands dramatically. We are a small team, and there is a lot of content that’s demanded of this team,” McDermott explained.

Solutions: Streamlining Workflows and Expanding Reach

Zeta Global strategically engaged with nDash, a move that provided access to a diverse pool of content expertise and streamlined payment processes. Key benefits of this partnership included:

Access to a diverse talent pool: nDash enabled Zeta Global to connect with specialized writers familiar with their multifaceted business, enhancing content relevance and engagement. “We try to draw that from inside with our internal subject matter experts. But it helps to be able to use nDash instead of searching and vetting freelance writers,” McDermott stated.
Efficient payment system: nDash’s platform ensured timely payments to all contractors, maintaining high morale among freelancers and freeing Zeta’s team from administrative burdens. “nDash gave us the luxury of creating a payment system where we could ensure that all of our contractors are paid on time,” McDermott noted.

Results: Content Amplified, Time Freed

The adoption of nDash resulted in several tangible benefits for Zeta Global:

Enhanced content production: The volume of content produced more than doubled, driven by the efficient management of resources and the availability of specialized freelancers. “I would say that… we’ve more than doubled the volume of content that we produce,” McDermott observed.
Reduced payment terms: Contractor payment terms were reduced from 60 days to 30 days or less, significantly improving contractor satisfaction and engagement. McDermott highlighted, “We were able to get those payment terms down to 30 or less, which is much more realistic.”
Valuable time savings: McDermott estimated a monthly saving of 20 hours previously spent on administrative tasks, which could now be redirected towards strategic thinking and content planning. “nDash has probably saved me 20 hours a month on administrative work. Instead, I can be strategic and think about the needs of the business,” he remarked.

Transforming Challenges Into Opportunities

Zeta Global’s partnership with nDash exemplifies how integrating the right tools and platforms can profoundly impact a business’s operational efficiency and content quality. By addressing specific logistical challenges and harnessing the power of a diverse freelance network, Zeta enhanced its content strategy and execution, setting a benchmark for others in the industry. McDermott summed it up:

“I don’t have to try to mine LinkedIn to find freelancers, and I don’t have to identify a freelancer and then send them a test project or cross my fingers and hope for the best,” he explained. “We don’t lose any sleep over that when I need a contractor. I know there’s one readily available, whether it’s a contractor that I already work with or if I’m maxed out. I know that I have the nDash team to help me identify the right freelancer.”

Read the entire case study here: Overcoming Content Challenges: Zeta Global’s Strategic Shift with nDash

About Zeta Global
Zeta Global is a data-driven marketing technology company that combines artificial intelligence, a massive dataset of consumer information, and a suite of marketing tools to help businesses acquire, retain, and grow their customer base. For more information, visit www.zetaglobal.com.

About nDash
nDash is a leading provider of content creation software and services. Powered by the world’s most exclusive community of freelance writers, we help B2B brands and agencies scale written content production without sacrificing quality. Founded in 2016, nDash is based out of the greater Boston area. To learn more, visit www.nDash.com.

Join the nDash Community
To be a part of this innovative journey in content creation, sign up today at nDash Sign-Up. Embrace the opportunity to elevate your content creation game with nDash in 2024.

Jenn Greenleaf
nDash
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