OTT Ad Fraud to Hit $4 Billion in 2020, Says CHEQ

OTT Ad Fraud to Hit $4 Billion in 2020, Says CHEQ

ad is projected to cost marketers $4 billion globally this year, projects cybersecurity company CHEQ. OTT spend will reach $23.8 billion in 2020, says the report, with ad fraud levels reaching 17%. The most common OTT ad frauds involve networks of bots generating massive amounts of fraudulent traffic.  “Marketing budgets are steadily flowing to OTT, offering a mouthwatering proposition of brands being able to reach consumers on their screens with relevant messages at the right time,” said Guy Tytunovich, founder and CEO fo CHEQ. “However, as with other nascent markets online, ad fraud and fakery follow, and every day we are seeing new and sophisticated attacks attacking the OTT ecosystem. The challenges of ad fraud must be tackled if we are to create trust, transparency and efficiency in this fast-growing market.”

OTT Ad Fraud to Hit $4 Billion in 2020, Says CHEQ