In-App Purchase Market Valuation Worth USD 340.76 Billion by 2027, At 19.8% CAGR – Report by Allied Market Research
The report focuses on the growth prospects, restraints, and trends of the global in-app purchase market.
PORTLAND, OR , UNITED STATES, UNITED STATES, May 10, 2023 /EINPresswire.com/ — Increase in in-app purchase payments in developing countries, rise in data usage & internet penetration, and low data tariffs along with an increase in smartphone penetration drive the growth of the global In-app purchase market. Surge in expenditure on digital advertisement and rise in demand for fast and hassle-free transaction services are expected to pave the way for lucrative opportunities in the industry.
The global in-app purchase market was pegged at $76.43 billion in 2019, and is anticipated to reach $340.76 billion by 2027, registering a CAGR of 19.8% from 2020 to 2027. The report provides an in-depth analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive scenario, and varying market trends.
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Based on operating system, the iOS segment accounted for the highest market share in 2019, contributing to around half of the global market. Simultaneously, the android segment would exhibit the fastest CAGR of 20.9% from 2020 to 2027.
Based on geography, the region across Asia-Pacific garnered the major share in 2019, generating more than two-fourths of the global market. The same region would also portray fastest CAGR of 21.3% from 2020 to 2027. The other provinces covered in the report include North America, Europe, and LAMEA.
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Based on type, the subscription segment held nearly three-fifths of the total market share in 2019, and is projected to retain its dominance by 2027. The non-consumable segment, on the other hand, would register the fastest CAGR of 22.7% during the forecast period.
Major industry players such as – Apple Inc, Disney, Google LLC, King Limited, Netflix, Inc, Rakuten, Inc., Sony Corporation, Spotify Technology S.A, Tencent Holding Limited, and Tinder.
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Segmental analysis of the market is provided in both qualitative and quantitative aspects. This aids the clients in identifying the most lucrative segment to go on with investments, on the basis of a complete backend analysis concerning the segmental presentation, coupled with brief salutation of the operating organizations and their important developmental activities.
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Latest news and industry developments in terms of market expansions, acquisitions, growth strategies, joint ventures and collaborations, product launches, market expansions etc. are included in the report.
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