Baffle Launches Secure Data Sharing Platform to Power Privacy-Preserving Analytics and Business Intelligence

Baffle Secure Data Sharing Accelerates and Simplifies the Ability to Securely Collaborate Across Organizations

SANTA CLARA, Calif.—May 19, 2020—Baffle, Inc., an advanced data protection company, today released Baffle Secure Data Sharing, the first multiparty data sharing platform that allows companies to easily and securely share distributed data across multiple parties, without exposing the underlying data values. Baffle Secure Data Sharing allows for shared analytics and business intelligence without violating privacy or compliance mandates, unlocking the ability for organizations to responsibly share information with third parties.

In today’s society, information needs to be shared more than ever so that collective data sets can deliver on the promise of intelligence and advanced insights. Often, security and bureaucracy can impede the ability to collaborate across organizations in a variety of scenarios and industries. Baffle Secure Data Sharing addresses privacy and security concerns by anonymizing data and data owners while still allowing analytics and machine learning operations to process.

Baffle Secure Data Sharing is available across all cloud platforms (Amazon AWS, Microsoft Azure and Google Cloud Platform) and requires no application rewrites or code changes. Available today, the solution is sold as part of the Baffle Advanced Data Protection solution.

According to an Opus/Ponemon Institute study, companies share confidential or sensitive information with, on average, 471 third parties, up 25 percent from the year before. The study also found that more than half of the data breaches were caused by those third parties who, in turn, pointed to a cyberattack against them as the main cause. Examples of secure data sharing in healthcare include genetic studies for disease outcome analysis, population health management, and the recent GlaxoSmithKline and Sanofi collaboration on an adjuvanted vaccine to prevent the coronavirus. Financial institutions also use this capability to detect cyber attacks by sharing Indications of Compromise (IoCs) without sharing their identities.

“The security and privacy defenses protecting today’s modern information supply chain are woefully inadequate,” said Ameesh Divatia, CEO and co-founder, Baffle. “Organizations are faced with a choice to either not share information or do so in an insecure manner. Baffle Secure Data Sharing solves that dilemma by enabling analytics of shared sensitive data without ever compromising security or privacy.”

A recent Gartner report (1) states: “Secure Multiparty Compute (SMPC) is very popular for use cases where organizations need to share data with, and/or analyze data from, multiple parties without disclosing their respective information (the data or the analytics model) to each other. Examples include information sharing between unaffiliated financial services, where one organization owns the data and the other organization owns the analytical model. The organizations can create a win-win situation by bringing both the data and model together, but each institution considers the other institution as untrusted and does not want to share their key intellectual property.”

Baffle was named a 2019 Cool Vendor in Privacy Preservation in Analytics (2).

Learn how Baffle simplifies encryption and data privacy. Request a demo: https://baffle.io/request-a-demo/

1. Gartner, Securing the Data and Advanced Analytics Pipeline, by Joerg Fritsch, 27 January 2020.
2. Gartner, Cool Vendors in Privacy Preservation in Analytics, Bart Willemsen, et al, 4 September 2019.

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Baffle

Baffle simplifies enterprise encryption. The company’s modern, data-centric encryption and advanced data protection solution is designed for distributed and cloud-native environments, DevOps and microservices. Only Baffle protects data at rest, in memory, in the search index and while in use with AES encryption that requires no application rewrites, no key management changes and no business process breakage. Baffle’s investors include True Ventures, Clearvision Ventures, ServiceNow Ventures [NYSE: NOW], Greenspring Associates, Thomvest Ventures, Engineering Capital, Industry Ventures and Triphammer Ventures. Follow us on Twitter and LinkedIn.