A Former Facebook Executive Pushes to Open Social Media’s ‘Black Boxes’

Brandon Silverman’s last day at Facebook was Oct. 8, and like many others who have sold their companies to a Silicon Valley giant, had their shares vest and departed, he planned to take a year off to spend time with his children and figure out what to do next.

He had been at the social media giant since it acquired his startup, CrowdTangle, in 2016. And he had watched that project, which tracks the content that draws attention on Facebook, emerge as perhaps the single most important window into what was actually happening on the megaplatform. But his project had increasingly become an irritant to his bosses, as it revealed the extent to which Facebook users engaged with hyperpartisan right-wing politics and misleading health information.

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