The Trust Opportunity: Exploring Consumer Attitudes to the Internet of Things | Internet Society

The Trust Opportunity: Exploring Consumer Attitudes to the Internet of Things | Internet Society

This new research from Consumers International and the Internet Society explored consumer perceptions and attitudes towards trust, security and the privacy of consumer Internet of Things () devices. Executive Summary The survey of consumers in Australia, Canada, France, Japan, UK and the US aimed to find out what matters most to consumers when buying connected …

The Trust Opportunity: Exploring Consumer Attitudes to the Internet of Things | Internet Society