The California DMV Is Making $50M a Year Selling Driversâ Personal Information
A document obtained by Motherboard shows how DMVs sell peoples’ names, addresses, and other personal information to generate revenue.
Randy Koch, CEO, ARM Insight
“Organizations should never be selling raw personal information to third parties without consumer consent. It’s wrong, and it’s a major infringement on consumer privacy. Under CCPA, these types of actions will likely be punishable. But even with the upcoming CCPA law, organizations can still monetize the consumer data they collect using safe practices. By converting consumer personal information into synthetic data, organizations can eliminate the privacy, compliance, reputational and breach headline risks of monetizing data. Synthetic data mimics real data while removing the identifiable characteristics of users. When properly synthesized, it cannot be reverse engineered, yet it retains all the statistical value of the original data set. Minor and random field changes made to the original data set completely protect the consumer identity and transaction. Utilizing synthetic data is the only way organizations should ever monetize consumer data – selling raw data is outright negligent.”