Value-based Program Offers Suite of Benefits Including Sales and Technical Enablement, Compelling Discount Structure and Marketing Support for Three Distinct Partner Segments
AttackIQ™ producer of continuous security validation solutions, today announced its new Accelerate Channel Program. With the launch of this comprehensive, global program, the company is also announcing that it has adopted a 100 percent channel sales model for the AttackIQ platform.
“We recognize the enormous value that our channel partners provide in offering trusted recommendations to enterprises on their security needs,” said Dan Sibille, vice president of global alliances and channels at AttackIQ. “One of the key security challenges companies face today is ensuring the multiple security controls they employ operate as intended, are not duplicative and work in harmony with one another to provide the best possible protection and return on investment. Our channel partners understand the AttackIQ platform is designed specifically to solve those challenges and serve as our best advocate in accurately and expertly relaying this value to potential customers.”
AttackIQ’s Accelerate Channel Program attracts partners that specialize in three key areas: Service Providers (MSPs, MSSPs, and SIs), Value-Added Resellers (VARs) and Security Consultants. The program requirements, benefits and discount structures are uniquely tailored to each partner segment to provide optimal support and ensure success.
“With the introduction of the Accelerate Channel Program, AttackIQ is formalizing a mutually-beneficial program, partner community and sales model that we are excited to join,” said Bill Strub, president and CEO, NaviLogic. “The AttackIQ platform is a proven, reliable and simple solution to implement providing great value to our customers. It also helps our team continuously validate whether new and existing security controls in our customer environments are operating as intended and elevates our understanding of their needs.”
Key benefits of the Accelerate Channel Program include:
- Value-based program with consistent criteria and benefits globally
- Discount structure and margins based upon partner segments
- Compelling discount and margin for “registered” opportunities
- Sales, technical and services curriculums and certifications
- Market development funds (MDF) and marketing support
- Lead sharing from various AttackIQ marketing sources
- Joint selling with AttackIQ sales and sales engineering teams
- Pre-sales and post-sales technical assistance and support
- Sales and marketing tools (use cases, whitepapers, etc.)
- Participation in Global Partner Advisory Council
“Countless security solutions are available in today’s market and businesses are increasingly looking to trusted channel partners and advisors for recommendations on the solutions that will best protect their enterprise environments,” said Carl Wright, chief commercial officer of AttackIQ. “Dan has developed several five-star channel programs featured in CRN’s annual Partner Program Guide and is the best person to lead the launch of our game-changing Accelerate Channel Program, enabling AttackIQ to deliver more value to our partners and customers than ever before.”
For more information on the AttackIQ Accelerate Channel Program, please visit https://www.attackiq.com/partners/.