OneTrust, which offers enterprise privacy management software, has announced a partnership with IAB Europe to help publishers in the digital advertising chain meet certain transparency, notice and choice requirements for the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. OneTrust’s innovation, focus on the privacy market and size and scale of its engineering team makes it the first privacy management software to comply with the IAB Europe GDPR Transparency and Consent Framework. OneTrust customers will be able to integrate use of the IAB Europe Framework seamlessly within their websites and applications for digital advertising best practices.
Beginning 25 May 2018, organisations that capture personal information of individuals located in the European Union will be required to adhere to GDPR and the existing ePrivacy Directive for the processing of this data. The rules for consent and transparency are particularly important for publishers and advertising technology vendors. The IAB Europe Transparency and Consent Framework provides a common language for these organisations to work together and effectively deliver digital advertising to consumers through approved consent management providers (CMPs).
As an IAB Europe-approved CMP, OneTrust customers will have instant access to leverage the IAB Europe Framework built into the OneTrust platform. Customers can use OneTrust to pull vendor privacy declarations from the IAB Europe Global Vendor List and provide necessary information about the approved vendors. Customers can capture consent from a user, where necessary, before personal data is collected and, if approved, share those preferences to ad tech vendors in adherence to the user’s choice. This partnership allows OneTrust customers to seamlessly integrate their existing website privacy notice and policies into the IAB Europe Framework, simplify transparency, notice and consent capture and demonstrate compliance across their first- and third-party content ecosystem.
“We are pleased to partner with OneTrust in our mutual support of the IAB Europe’s Transparency and Consent Framework,” said AppNexus Vice President and Chief Privacy Counsel Julia Shullman. “The integration of a CMP from a well-established privacy management provider like OneTrust is a critical milestone in providing publishers and advertisers the tools they need to comply with the existing ePrivacy Directive and prepare for GDPR. OneTrust is a natural fit and will integrate seamlessly with our tags via the IAB Europe Framework.”
“Our partnership with IAB Europe gives organizations access to the publishing and advertising industry’s most active consent framework,” said OneTrust CEO and Fellow of Information Privacy (FIP) Kabir Barday, “Our early adoption of the framework is driven by our focus on innovating in the data privacy market and ability to execute in the market with our significant R&D capacity.”